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Live commerce is a growing trend in Russia, with major marketplaces like Wildberries and Ozon integrating live streaming features. The format, which combines interactive live streams with product demonstrations and influencer participation, has proven to increase conversion rates significantly compared to traditional online shopping. Experts suggest that while the Russian market for live commerce is still developing, it shows stable engagement and return on investment. Key elements for successful live streams include expert hosts, interactive engagement with viewers, relevant topics, and high-quality production. Offering discounts and special promotions during live broadcasts can also boost sales. Here’s a title for a blog post about increasing live commerce sales, in Russian, without markdown or quotes: Как увеличить продажи в лайв-коммерции: 7 проверенных стратегий для российских брендов

В наше время онлайн-шопинг перестал быть просто удобным способом покупки, не выходя из дома. Теперь это настоящий спектакль, где каждый ...